Yo yo - adventurers, thrill seekers & general outdoor enthusiasts!
Looking back at the past few years it's been a wild ride going from a simple idea to reality. It feels so good to be sharing this news with you all.
THE BACKSTORY:
Back in 2018 when Nick & Chris first met stuck in a cabin on a moto/fly fishing trip we asked ourselves this simple question:
"What if we could have quality performance apparel that also looked good?"
After years of adventures in the outdoors and plenty of jackets, pants, layers, gear - you name it - we found that all of them were pretty for the lack of better words… made us look like freakin’ goons!
It was then that we sketched our first product - a pair of traveler pants made for adventure without all the useless pockets, no more zip offs or cargos and no more big branding to name a few of the obvious problems. We launched them on Kickstarter in 2019 with enough success to buy a couple thousand pairs.
We kept our day jobs and, thanks to very patient & supportive wives, reinvested any profit or free time into developing more ideas. Which led us to our next product - the Campfire Puffy Jacket which successfully launched on Kickstarter in late 2020. Now you’ll never have to worry about a hole in your jacket from standing around a fire.
That campaign’s success put us on the map, secured a startup investment, allowed us to add Hyde to develop our marketing strategy & James for customer service as orders were quickly increasing. And then, drumroll please… we were able to quit the ‘ole day jobs & join them!
As our product lineup grew we saw a natural trend towards what we call: "The Kit" -everything you need for an adventurous lifestyle without sacrificing style or performance.
The Kit is built from the primary apparel pieces that allow you to be prepared for whatever life throws your way. Anytime. Anywhere.
- Pants
- Shorts
- Base Layer Tee Shirt
- Button Up Shirt (Short Sleeve and/or Long Sleeve)
- Fleece Mid-layer Jacket
- Insulated Puffy Jacket
- Waterproof Shell
With “The Kit” you’re prepared for anything from climbing a mountain to enjoying a night out in a foreign city.
WHAT'S NEW:
We’re currently working on both our Daily Drivers which will be performance rich with an everyday stylish focus and our Travelers which will be our best dressed & highest performance pieces.
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Traveler Socks
We added a merino wool blended sock to the lineup so you can match your pants to your socks and have a sock that is able to be worn multiple days in a row. Keeping your travel bag light and leaving more room for adventure. -
New Colors
We are coming out with new colors that match our evergreen, capsule wardrobe so you think less about what you are wearing or packing on your trips and more time enjoying life or the trail you find yourself down.
A lot has happened but there’s a lot more to come. We are continually stoked to be on this journey with you and can’t wait for the next turns on the trail ahead.
Cheers,
Chris Loizeaux & Nick Rader